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Sam Patterson

Hi, I’m Sam, an executive coach living and working on the beautiful North East Coast.

My clients come from an eclectic mix of organisations in sectors such as children’s services, higher education, NHS, housing, software, manufacturing and construction, and they all have one thing in common; they want to make things better and different.

The coaching space we create will be reflective, supportive and challenging, as we explore your opportunities, issues and challenges. In this unique space, you will develop strategies to enhance leadership, realise career ambitions or make the professional or personal changes you want to see.

I believe that every person is innately creative and resourceful and this it is at the core of my coaching approach.

Coaching Profile Sam Patterson

Sam is an Executive Coach, Trainer, Facilitator and Organisational Development Consultant. She combines these roles to support people and organisations who want to change, grow, or adapt to the challenges faced in the workplace and wider environment.

Sam works across a wide variety of sectors including Higher Education, Children’s Services, Housing, and NHS, alongside Software Development, Construction and Manufacturing. Utilising individual coaching, team and group coaching, and bespoke training workshops, Sam ensures teams, individuals and leaders have the skills, knowledge, and confidence to thrive.


Sam’s input on a personal recruitment assignment was priceless. I contacted Sam as I knew her work and approach and thought it would be well suited to the particular challenges I faced at that point in time. Sam helped me to compartmentalise the issues, reinforce my key priorities within time constraints and critically, focus my preparation and approach to application and selection in a really purposed way. I adopted those approaches and techniques throughout the selection process and there is no doubt that together these cleared my vision and thinking; reinforced my confidence; enabled me to deliver a sharp and convincing “pitch” and together, were a major contributory factor in securing my new position. I have previously commissioned Sam on both team based and individual assignments and my confidence in her skills, knowledge and impact have only been heightened following my own and most recent experience.

Oliver Pritchard, Deputy Director Student Journey University of Sunderland


Key skills

Developing values-based leaders; driving positive social change; building resilience; managing work-life balance; striving for excellence; focusing on goals; action learning set facilitation; enhancing self-confidence; building agile teams; hybrid working; designing and delivering interactive and challenging workshops virtually and in-person.


Sam’s coaching style is informed by her fundamental belief that people are creative, resourceful and innovative. A partnership approach results in a strong and productive working relationship between Sam and her clients, with each being unique in their process and outcomes. Sam uses appropriate models and frameworks, based on current research, to provide a practical perspective; identifying clear, measurable goals and realistic actions to achieve them.

Professional memberships

Chartered Member of Chartered Institute of Personnel & Development (MCIPD); Accredited Senior Practitioner (EMCC)

Career background

Sam’s consultancy career started 2002 supporting people development and organisation change in a wide range of manufacturing and engineering companies throughout the UK. Sam designed and delivered training programmes and accredited qualifications (ILM up to level 5) focusing on Leadership, People Management, Personal Effectiveness, Managing Change and Performance Management.

Since 2009, Sam has worked as an independent consultant supporting organisations in navigating internal and external demands, and embedding effective people management practices to enhance collaborative working, ensure product and service quality and to encourage employee participation, engagement, and contribution. Sam continues to design bespoke training solutions, having adapted strongly to the virtual world, and also provides coaching services to individuals, teams, and leaders to support personal growth and organisation development.

Qualifications and training

BSc (Hons) Applied Psychology; MA Human Resource Management; Post Graduate Diploma in Human Resource Management; L5 Certificate in Coaching and Mentoring (ILM), L7 Certificate in Executive Coaching and Mentoring (ILM)

Find out more about our coaching services or contact us to discuss your next step.

We are

professionally and experientially qualified, regularly supervised and have appropriate professional memberships. CBC is a corporate member of the Association for Coaching.

We offer

individual coaching to executives, and leaders and managers of various levels as well as group and team coaching

We follow

professional guidelines, principles and competencies including the Global Code of Ethics for Coaches, Mentors and Supervisors