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Sarah Woodford

Hello! I’m Sarah, and thank you for pausing to look at my profile.

I am an NHS GP by background, working as a Coach for the last 9 years. I have such privilege in my career to support individuals both at their most celebratory times but also those moments of intense sadness and vulnerability.

I discovered my passion for coaching by observing how individuals flourish when they are aligned with their values, have self-belief, and discover their personal agency over their life, leisure, and work. I have worked with leaders at times of uncertainty; to work more effectively, manage change or review their career direction. I offer a safe space, to work in partnership with you, to progress your goals and be your “challenging and accountability friend”. I hope you can join me to discover what a joy it is to be truly listened to, to focus on your future, and to be more effective and satisfied in and with your life.


Coaching Profile Sarah Woodford

Sarah is a GP, Coach, Coach Supervisor and Mediator, currently working within a range of roles within the NHS and for HMCTS as a Tribunal member and Court of Protection Visitor.

Sarah completed her medical training at Cambridge University and has primarily worked within the NHS, supporting executive coaching with the NHS Leadership Academy.

Sarah is passionate about learning and development, supporting individuals to make meaningful changes within their life, by living their values, so that life, work, and relationships can be more resilient and rewarding.


Sarah made me feel comfortable and safe in our sessions, she has great listening skills and through the very thoughtful conversation she was able to challenge my thinking, allowing me to gain a different perspective. She is the most amazing coach I have ever had. She is a very good listener, is very kind and very empathic. It is a difficult time but I have found my passion about my profession again.

Leader NHS


Really good coach. Took her time to understand my issues, in a patient, non-judgemental and positive manner. used my own personal examples to show me my inherent patterns of thinking and behaviours. excellent use of simple but profound resources eg questionnaires, etc to highlight my motivations and behaviours. spent a lot of time outside of sessions sharing resources with me also.

Leader NHS


Key skills

Executive coaching, career coaching, motivational interviewing, facilitation, mediation, appraisals, coach supervision.


Sarah brings a broad and tailored range of communication skills built from years of experience working with people both at their best and in their most vulnerable moments. She has a curiosity for individuals and always has an open mind about what the future may bring. She uses reflection, encourages self-awareness, and facilitates individuals to identify and wholeheartedly own and progress their goals. Sarah may use a range of tools and techniques to help individuals work through change and live their values, but mostly her approach is to offer a safe space to have a deep conversation. Sarah offers challenge to help individuals work through factors that limit their progress. She uses support to grow a client’s agency to be more effective and satisfied in and with their lives.

Professional memberships

General Medical Council Full Registration with a licence to practise; Association of Coaching Membership.

Career background

Sarah started her medical career as a junior doctor in medicine and psychiatry, speciality training in Public Health and qualifying as a GP in 2005. She worked as a GP Partner for nearly 10 years, then moved to a portfolio career covering Quality, Safeguarding and Regulatory functions both within and for partners of the NHS, including Primary Care Development with the Royal College of GPs. She was supported to train as a coach by NHS England and has worked for nine years as a coach for the NHS Leadership Academy and as a Coach and Mediator for the RCGP.


Qualifications and training

MA Mammalian physiology; MB & BChir; Master’s in Public Health; Diploma of the Faculty of Public Health; MRCGP, Diploma in Occupational Medicine. EMCC Foundation certificate in coaching (equivalent to ILM 5). Mediation skills training (ILM accredited) with NW Employers.



Find out more about our coaching services or contact us to discuss your next step.

We are

professionally and experientially qualified, regularly supervised and have appropriate professional memberships. CBC is a corporate member of the Association for Coaching.

We offer

individual coaching to executives, and leaders and managers of various levels as well as group and team coaching

We follow

professional guidelines, principles and competencies including the Global Code of Ethics for Coaches, Mentors and Supervisors